Green Couture

Last fall during my study abroad experience in Paris I had the pleasure of attending the Ethical Fashion Show. This exhibit featured designers and manufactures from around the world including countries in Africa, Europe, and the Pacific, who implement sustainability methods in their clothing and accessories. Whether it is growing their own plants to dye their clothes or the use of recycled material such as used clothing, cork and aluminum, all participants are committed to the preservation of the planet. This exhibit proves that Green Design is gaining momentum around the world, but who knew that such practices where taking place in tiny Florence, Alabama.

I recently read an article in Southern Living about Natalie Chanin who is the owner of and designer for Alabama Chanin. She and her 30 staff members create quality, high-end women's wear and accessories all of which are handmade or hand sewn including the seams of her garments and the intricate embroideries and appliqués found on most of her pieces. She also uses 100% organically cotton that is produced in the South. In addition, she sees to it that her company does not accrue any waste by making sure her office recycles and avoids the use of plastic and paper products. Chanin is committed to slow design which is a method of developing an organization and goods based on handicraft with consideration to the community and the environment. In addition to creating clothes, Chanin hosts workshops in her studio teaching students old durable techniques in hand sewing.

In viewing her Spring 2010 collection, which includes an array of dresses, coats, skirts, and blouses there is an overlying theme of earth tones such as tans, creams, dark clay reds, light sky blues and blush tones. The garments are very unique; her designs are not what you would see in mainstream fashion. I actually think some some of her collection takes a modern day twist on the outfits worn on House on the Prairie. Chanin often uses modest lengths in her dresses and skirts which usually hit right at the knee or lower. You will also find that the clothing is not very revealing, lending to the imagination each piece evokes. Her garments are elegant and the embroidering is immaculate. One can see the quality and time and put into each garment. This high skill is why the clothing is extremely expensive, prices range from anywhere from $200 to $4,000. Let's just say I have something to look forward to once I earn all the money in the world. But until then I will definitely make it appoint to seek out clothing that is made with the commitment to preserve the earth.





Sustainable desings by Alabama Chanin

Here is the link to Alabama Chanin